Traffic is the lifeblood of your business if you sell online. Without it, you don’t have leads that you can convert into buyers. If you have the budget and want to buy traffic, you’re spoiled for choice with Facebook Ads, PPC, Google Adwords and more, but what do you do if you’re just starting out or your budget is only tiny?
Well, all is not lost. There are some really straightforward and completely free things you can do to get that traffic flowing:
1. You’re Not Targeting the Right Audience
If you’ve got a great site with excellent content and you still aren’t getting traffic, it could simply be that you aren’t reaching the people you want to reach, and that’s down to knowing your audience.
No matter how well you blog, if you haven’t done your audience research properly, you might as well be shouting into a vacuum. You might be promoting your content in the wrong places and using language (and therefore, keywords) that they simply don’t use.
Help is at hand though, with OptinMonster’s brilliant article on building your buyer persona.
2. Your Site User Experience Isn’t All It Should Be
If people aren’t visiting your site, or even worse, if they’re not sticking around, it could be down to your site design and user experience.
If your site is more than a little cluttered, slow loading and not designed to take your visitors on a clear path through your sales funnel, it could be time to call in the professionals.
Your site isn’t all about you, it’s about what your visitors want, which means great design, excellent user experience and brilliant, helpful, content that’s highly targeted to your audience. Add some eye-catching headlines to get people’s attention, and traffic should start to flow.
3. Your SEO Is Missing the Mark
The most important thing you can do to get traffic organically is to make sure your SEO efforts are working for both your audience and the search engines.
If you need help with SEO, Moz’s Beginner’s Guide is a brilliant way to help you get started.
4. You’re Not Promoting Yourself and Your Content
Blogging is a great content marketing tool but, on its own, it won’t magically bring in traffic unless you aim for it to do so. That means getting out there and promoting what you’ve written by sharing on social media, building relationships with complementary businesses for guest posting, and simply asking your customers and visitors to share.
Don’t forget to include social media sharing buttons on your site and on your posts, and try asking questions and asking for people to share at the end of your posts to encourage engagement.
You don’t have to spend every day manually sharing your content though. Save time by using apps such as Co-Schedule, Hootsuite or Buffer to automatically share your new and previous blog posts.
5. You’re Not Analysing Where Your Traffic Comes From
If you haven’t the foggiest idea where your traffic is coming from, you’ll have no idea how to get more of it.
Set up Google Analytics on your site and make a point of regularly looking at your statistics. You’ll see your main sources of traffic, and which blog posts and content are attracting the most visitors. And with that information to hand, you can figure out where to focus your attention, and what your visitors want so you can write more of it.
Follow our five steps, and you should find that your site will naturally bring in targeted traffic, without having to break the bank on paid sources.