There are many things that go into having a website that really impresses users, and the navigation has to come first. It doesn’t matter how good the content is or how attractive the page layouts are if the average user can’t figure out how to reach them.
Traffic is the lifeblood of your business if you sell online. Without it, you don’t have leads that you can convert into buyers. If you have the budget and want to buy traffic, you’re spoiled for choice with Facebook Ads, PPC, Google Adwords and more, but what do you do if you’re just starting out or your budget is only tiny? Well, all is not lost.
SEO isn’t just about keywords, meta descriptions, and great content. One of the most effective things you can do to boost your site up the search engines is to acquire backlinks. Our blog post shows you how to do this ethically and, for free!
Having a website for your business is essential. It’s your shop front on the internet and the base to direct visitors to from social media and any advertising you might do. And one of the most important things you can do to ensure your site is converting well and engaging your target audience is to check your analytics regularly and look at your bounce rate.