A good domain name brings credibility to your website and having a domain name that matches your brand is key.
Your brand is vital to your business success and online presence and your domain name is the foundation upon which your online identity will be built. It’s how users will find, share, identify and remember your company online.
Below are some top tips for choosing a great domain name.
1. Pick the right extension
.com and .co.uk are two of the most common domain extensions. Generally we recommend that if you are a UK business, you chose a .co.uk domain. If you trade overseas or don’t just want to be seen as a UK business then a .com is a good choice. However, we also recommend purchasing more than one domain for your business such as .biz, .info, .net. Unfortunately there are people and businesses who take advantage of domain availability. They usually purchase a domain with your business name and try and sell it back to you at ridiculously high prices!
2. Be memorable
You want to pick a domain name and brand name that users will easily remember. Something that they can associate with your business trade or sector. You’ll only get one chance at a first impression, so make you have had a lasting influence on how people perceive and remember you.
3. Be relevant
Words have implicit connotations and meanings, so make sure you conduct research to ensure that your domain name communicates the message you desire.
4. Easy to spell
Your domain name must be easy to spell. Avoid intentional misspellings, common misspelled words and hyphens. If you purchase a domain name with numbers, say 1logo.com, also purchase the domain name with the number spelt out too, such as onelogo.com.
5. Shorter is better
Keep it short and sweet, one or two words works well. On average, the top 100,000 websites have nine characters in the domain name.
6. Be unique
One of your overall marketing goals should be to build and create a unique and distinct brand that sets you apart from your competitors. Begin by choosing a unique domain name. Names like YourCarInsuranceStore.com sound unremarkable and generic compared to names such as Aviva.com or Admiral.com.
Unlike our competitors, we don’t charge high prices for domain names. You can use our domain lookup tool to find the perfect one for you at a low price.
If you want to discuss domain names for your business, get in touch with ALG Websites today.