Top Tips for Picking a Great Domain Name

A good domain name brings credibility to your website and having a domain name that matches your brand is key.

Your brand is vital to your business success and online presence and your domain name is the foundation upon which your online identity will be built. It’s how users will find, share, identify and remember your company online.

Below are some top tips for choosing a great domain name.

1. Pick the right extension

.com and are two of the most common domain extensions. We recommend that if you are a UK business, you chose a domain. If you trade overseas or don’t just want to be seen as a UK business, then a .com is a good choice. However, we also recommend purchasing more than one domain for your business such as .biz, .info, .net. Unfortunately, there are people and businesses who take advantage of domain availability. They usually purchase a domain with your business name and try and sell it back to you at ridiculously high prices!

2. Be memorable

You want to pick a domain name and brand name that users will easily remember. Something that they can associate with your business trade or sector. You’ll only get one chance at a first impression, so make you have had a lasting influence on how people perceive and remember you.

3. Be relevant

Words have implicit connotations and meanings, so make sure you conduct research to ensure that your domain name communicates the message you desire.

4. Easy to spell

Your domain name must be easy to spell. Avoid intentional misspellings, common misspelt words and hyphens. If you purchase a domain name with numbers, say, also purchase the domain name with the number spelt out too, such as

5. Shorter is better

Keep it short and sweet, one or two words works well. On average, the top 100,000 websites have nine characters in the domain name.

6. Be unique

One of your overall marketing goals should be to build and create a unique and distinct brand that sets you apart from your competitors. Begin by choosing a unique domain name. Names like sound unremarkable and generic compared to names such as or

Unlike our competitors, we don’t charge high prices for domain names. You can use our domain lookup tool to find the perfect one for you at a low price.

If you want to discuss domain names for your business, get in touch with ALG Websites today.


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