With just three months left of 2017, a lot has happened in the world of web design. Let’s reflect on the top trends of this year and what we can look forward to in 2018 in terms of website design and development.
1. Minimalist Web Design
2017 has seen the rise of minimalism in web design. So, instead of being hit with a homepage, visitors to the website are now presented with a ‘card’. These are essentially entry points which act as a “doorway” to access further information about the website in question. This can also be used within the website via multiple cards which suggest topics and entice visitors to click. A great example of this type of minimalist web design is ‘Netflix’. Basically, people no longer want complicated websites that are difficult to navigate; instead, they want simplistic and de-cluttered web design.
2. Custom Typography
Gone are the days of standard fonts, and, if you’re not jumping on this trend, you’re falling behind. Thanks to an ever-growing number of web fonts and compatibility – think Google Fonts – more and more web designers are taking typography risks for more interesting typefaces.
From retro looks to vintage type styles, web designers need to think about how to add unique flair with typography to create enhanced visual interest. Always remember, however, that there is such a thing as too complicated. Your text still needs to be readable. A good test is the first glance test – if you can’t understand what’s being said at the first glance, then it’s too complicated.
3. Full-screen Video Background
Videos capture a user’s attention quicker than images or words and, because of this, internet connectivity advances have made full-screen, high-resolution videos placed in the background more successful. It doesn’t really matter how long the video plays for; it’s all about the cinematic experience.
We expect these trends to grow stronger into 2018, as well as seeing the increased use of GIFs to enhance your website, typography to further explode and the increased use of intelligent conversation bots.
So, what do we have to look forward to in 2018?
Among the web design trends for 2018 is the greater use of scrolling animations that add attractive features to a page as it moves up or down. These can help show a product in motion or reveal more details about it. Products can zoom in or out of the screen as readers scroll down, all adding a professional touch and stylish detail that leaves static images looking decidedly old hat.
Chatbots will be vital for business
Another feature for 2018 is the rise of the chat bot. These scripted or AI interfaces allow people to talk to your website, without needing to contact customer services. Using a chatbot, they can find out information, ask questions or be directed to the right person to contact. While chatbots sound complicated, they are easy to create and can be set to run on your website.
Many popular websites are adding chatbots as they can save money and even generate revenue for a company, and will be a key feature in 2018 and beyond. If your company wants to experiment with a chatbot, there are many free to use. You can create simple, customised discussions to get information from potential customers like contact details and find out what they need from you, and they can deploy to your site or app easily. AI-chatbots are more complex but will enable a wider range of conversations between the site and the user.
It’s an exciting time for web design, so it’s time for you to get on board!
For high-quality web development and design services that keep your site up to date with web trends, contact ALG websites today to see how we can help.